How To Find Potential Customers With Lead Generation ? Meta.
start with lead generation. Lead generation is a process of identifying and nurturing prospective customers' interest in your products or services. It's an essential part of any business's growth. and today I want to share with you three lead generation tools from Meta that can help you get more clients and customers, make more sales, and grow your business. I've personally used these tools to help me build multiple different marketing agencies, generate millions of new contacts or leads for myself and my clients, and they continue to help me create better, more effective and high-performing marketing campaigns. So, let me show you how it's done. But first, before we get started, let's go over a few simple things that can help you better understand lead generation and how it can help you find new potential customers.
Lead generation tools can help you encourage people to reach out to learn more about your business, provide quotes, have follow-up conversations, expand your contact list, drive future sales or bookings, and more. And lead generation tools on Meta technologies help you discover potential customers where they are using their and your preferred ways to communicate, whether it's forms, calls or messages. Now, let's go over lead gen tools on Meta technologies that can help you discover potential customers: lead ads, call ads and ads that click to message. I'll walk you through exactly how to quickly set up lead ads, call ads, and ads that click to message to help you find high-quality contacts online. First, let's start with lead ads.
Lead Generation
Lead generation is a crucial aspect of any business, and using the right tools can make all the difference. In this blog post, we will be discussing three lead generation tools from Meta that can help you get more clients, make more sales, and grow your business. These tools are lead ads, call ads, and ads that click to message.
First, let's talk about lead ads. Lead ads are fast, easy to set up, and allow you to request a prospective customer's contact details using an instant form right inside the app. This eliminates friction and makes the whole process fast, easy, and effective. You can use lead ads to receive quote requests, get subscribers, encourage ebook or brochure downloads, have someone sign up for a free trial, and a bunch of other options. Lead ads use a customizable mobile-first form called an instant form that allows you to request contact information from potential customers and even include custom questions about things that would be helpful to know, like what they're looking for or the time frame in which they intend to buy. You can use these questions to help you determine which new contacts are the best fit for your business and to understand prospective customers' interests and where they are in their buying decision-making process before you follow up with them.
To set up lead ads using the Ads Manager, log into your Facebook Ads account, click create, then select leads, which is perfect for the kind of ads we're going to be creating. Click continue, and then work your way through the rest of the campaign settings. If you've never set up a Facebook ad campaign before, there are quite a few videos available on this channel to help walk you through the specifics around targeting, placements, budget, and ad copy. For now, the big thing you want to concentrate on takes place at the ad set level, under the heading called conversion. This is where you're going to want to select the option marked as instant forms, which is going to allow you to generate leads using an instant form. Then at the ad level, you can scroll down and click create form to customize your form by giving it a name, choosing to prioritize more volume or a lead with higher intent, choose a background image, add your questions, privacy policy, which is required, and then a final message for your leads once they've submitted your form.
Using lead ads is a great low-barrier way to quickly request potential customers' info and guide people through a customer journey. However, they're not the only option. Next, let's talk about call ads, which are another powerful lead generation tool that can help you connect with potential customers in real-time. Call ads allow people to call your business directly from an ad, making it easy for them to get in touch with you. We'll go over how to set up call ads in the next section.
Call ads
In addition to lead ads, another powerful lead generation tool is call ads. Call ads are my suggestion for local businesses, service businesses, or anyone whose main goal is to get more phone calls from prospective customers. Call ads make it easy for people to connect with your business so they can place an order, get their questions answered in real-time, follow-up on a quote, get more information, or any other situation where it's helpful to be able to speak to someone directly. The way it works is people click on your call ad and get connected immediately, and you can schedule your call ads to run only when someone's available to answer the phone. When you're looking to connect right away with potential customers over the phone, call ads are a really great option.
To set up a call ad, first, log into your Facebook Ads account and click create, then select leads. But then in the section marked conversion at the ad set level, instead of choosing instant forms like we did for our leads ads, here you're going to choose calls. Then at the ad level, you want to scroll down to the bottom to find the section marked destination, where you can enter the phone number you want someone to call.
For those customers that aren't likely to fill out an instant form and don't want to talk to you on the phone either, you still have another powerful option - ads that click to message. These ads allow customers to message your business directly from an ad, making it easy for them to get in touch and ask any questions they might have. This is a great option for businesses that want to connect with potential customers in real-time but prefer to do so via messaging rather than phone calls.
In conclusion, lead generation is an essential part of any business, and using the right tools can make all the difference. Lead ads, call ads, and ads that click to message are three powerful lead generation tools from Meta that can help you get more clients, make more sales, and grow your business. Each of these tools has its own strengths and can be used in different ways to connect with potential customers. Consider which one is the best fit for your business, and start using them today to help drive your sales and growth.
Clicked message ads
Ads that click to message, also known as chatbot ads, are a great way to connect with potential customers directly in-app. When someone clicks on your ad, it opens a chat on messenger, WhatsApp, or Instagram, allowing you to interact with people in real-time. This allows you to answer their questions, learn more about what they're looking for, and see if they're a good fit for your business.
I've used clicked message ads to help engage new prospects with a low barrier form of communication and to follow up or provide additional information quickly and easily. Just like with lead ads and call ads, ads that click to message are set up in much the same way. To set up an ad that clicks to messenger, for example, you start by clicking create, then leads, but then under the conversion heading, choose messenger. At the ad level, you'll scroll down to find the message template section, where you can either create a new template or use an existing one if you have one already.
In this section, you can map out your welcome message, the questions you want to ask, a completion message that qualified leads will receive once they finish your question and answer flow, and even a disqualification message to let people know if it's not a good fit and what they can do next. To create ads that click to WhatsApp or Instagram, you'd select engagement as your campaign objective and messaging app for conversion,