Best 2023 Marketing Strategies That Will Help Your Business Get Attention
Today I want to share with you five proven and profitable marketing strategies that you can use to create marketing that works, get results, and that you can use to grow any business that you apply them to.
Whether you're just looking into marketing your business for the first time or you've been doing this for a while now but still aren't quite happy with how things are going, the tips and tricks and strategies that I'm going to share with you here are going to give you the boost you need to get to the next level.
So with that said, let's dive straight in with marketing Strategy no one a little something that I call call me maybe. Okay, let's dive in.
1. Call me maybe
Look, here's the deal. No matter what kind of business, market or industry you're in, every customer or client that you serve has a preferred form of communication. In other words, the way that customers want to engage and interact with the business varies from person to person and sometimes even changes from day to day depending on where they are or what they have going on.
For example, some customers want to be able to buy or apply or do as much as they can through online forms without ever having to talk to someone. For others, they like being able to reach out to customer support through social media or maybe by sending a Facebook or WhatsApp message or tweeting to the company. Others prefer email, others text and SMS and others like being able to pick up the phone and actually talk to a real human.
This is why one of the most powerful and profitable things that you can do to increase your sales and your conversions is simply add another form of contact to your business, giving customers a choice for how they want to connect and engage with you. Now, I'm not saying that you need to do all of the different kinds of forms and styles of communication. After all, that would be exhausting and overwhelming and it's pretty much guaranteed that at least a few messages are going to slip through the cracks. But if right now all you have is a phone number, then maybe try adding an email address or an online form. If all you have is email, then try adding a chat widget or a way for customers to send you an SMS or a text. Or if all you have is a telegraph and Morse code machine, well, hang on, I think it's coming through. Well then adding pretty much anything else is going to increase sales.
Okay, next, let me share with you a way to automate this entire process as well as a few of your other marketing tasks through something I call autopilot marketing.
2. Autopilot marketing.
Even though the present state of robotpowered vacuum cleaner still makes me feel relatively comfortable that we're at least a good few years away from robots taking over the world and eating all our steak, there are still some things that artificial intelligence and automation can do really, really well. And one of those things is helping you automate your sales and marketing tasks so they can bring in new leads and new customers and new sales around the clock, even when you're not there.
In fact, I'd even go so far as to say that recent changes and advances in automation and artificial intelligence have gotten so good that they've changed the way the marketing has done. So, on that note, I've got two pieces of software that I want to introduce you to, one that I use every single day.
1. The first is something called metricool
that I use to schedule and analyze social media content, posts and ads. So if creating and posting on social is taking up too much of your time, then I'll put a link where you can get started for free today. Again, not sponsored, but I like it and it helps.
2. Next is a software called High Level,
which I've used with every marketing agency that I've built since it was introduced. The things that you can do here and automate are pretty cool, like automatically replying to messages and walking a customer through a complete marketing funnel and a ton of other things.
Now, there is a learning curve to it, but the rewards are well worth the effort. So I'll put a link to as well that will give you an extended free trial.
3.Offer optimization
If you're looking for one of the most powerful and fastest ways to turn your business around or start generating more sales and revenue than you ever thought possible, then it all comes down to taking a look at and optimizing the offer that you're making.
In other words, what is the product or the service that you're selling to customers and how are you packaging and presenting it?
For example, if you sell, I don't know, something random like, say, solar panels, no idea where that came from. Well, the amateur marketer, business owner, entrepreneur sells the actual physical, tangible solar panels. Here's what they are, here's how to get them, and here's a long list of technical specifications behind solar panels.
But the professional marketer knows that the real key to long term success, as well as maximizing customer value and business profitability, comes down to highlighting things like this the long term cost savings of not needing to use so much external power, the status increase that comes from being an ecoconscious consumer that cares about our planet.
Making it easy for the customer to buy and get them installed quickly and helps to reduce the risk by providing guarantees or showing that they're a trustworthy company with good reviews and great testimonials. Time spent here working on and crafting your offer and how you package and present it to your customers is one of the highest leverage and highest return on investment activities that you can do. And you can make it even more effective by using this next strategy,
4. Connect and convert.
Most businesses, entrepreneurs and marketers fall squarely into one of two very different camps. The first camp is the All Value, all the Time camp, where they've been told that the key to success is to just give and then give and then give and then give some more. Hey, buddy, whatcha doing?
I'm just over here trying to give as much value as I possibly can. Then on the flip side, in the other camp is the all offers, all sales messages all the time. People who are always out there basically asking and begging and pleading and convincing and greeting and manipulating and anything they can do to make that sale.
Hey, buddy, whatcha doing? Just over here making as many offers as I can. So which approach is best? Well, as you can probably already imagine, neither side is best. And the balance is somewhere in that middle ground, the gray area, the neutral zone, the DMZ of marketing. This is because the real secret to success. with business and with marketing is making enough content that helps you connect as well as making enough offers that help you convert.
Now, I admit the All Value All the Time give as much as you possibly can approach certainly sounds good, at least on the surface. After all, it's hard to criticize someone who's just out there trying to help people. And if you're willing to play the long game and sacrifice short term profits and shortterm revenue in order to build up trust and loyalty and brand awareness and goodwill and all of those things, it's not a bad way to go. But seeing as you're in business, that also means that you're going to also need to make money to survive.
So at some point, you're going to need to make an offer. Tell people what you have and why they should care, how it could help them, and how they can buy. But if sales isn't your favorite thing, don't worry. I've got a few ways to make it easier and more fun and more profitable too. And that's what this next strategy is all about. So let's talk about how to use brain science to make more sales.
5. Brain Science
Now, brain science, also more commonly known and referred to as psychology, is the study of the mind and behavior. And when we apply it to business and to marketing.
It helps us to understand why customers buy, why they don't, and what we can do to help guide them in the right direction. And there are a lot of very cool and very powerful psychological triggers and buttons that you can push, including making sure to mention your most important points first and last, as this takes advantage of something called the serial position effect, which is the tendency to recall the first and last items in a series best and the middle items the worst.
It's also why things like testimonials and case studies and other forms of social proof are just so incredibly important as they take advantage of something known as the bandwagon effect, which is the tendency for people to adopt certain behaviors or attitudes or styles simply because other people are doing it. But these are just a couple psychological triggers that you can use you. So to help you make even better marketing, I've added a few more, as well as some of my top marketing strategies in this blog right here.
So make sure to check it out now.